Critical to engage customer so they see the full value of the product right from the beginning. Identify and measure what is happening at this phase so a good foundation is laid.
Understand how your customers are using various product features. Understanding which features are used more than others will help with your future investments. Knowing product usage will help with targeted communication and training on the product changes, and tips and techniques to the right audience. You know that you have an important fix now you can know which users will have the maximum benefit based on product usage and install base info, you can target them and encourage them to take advantage of the fix.